Google Penguin Wikipedia.Google Penguin is a codename1 for a Google algorithm update that was first announced on April 2.The update is aimed at decreasing search engine rankings of websites that violate Googles Webmaster Guidelines2 by using now declared black hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page.Such tactics are commonly described as link schemes.According to Googles John Mueller1, Google has announced all updates to the Penguin filter to the public.Effect on search resultseditBy Googles estimates,5 Penguin affects approximately 3.English, about 3 of queries in languages like German, Chinese, and Arabic, and an even bigger percentage of them in highly spammed languages.ZDZ9Radp74/hqdefault.jpg' alt='Update 2' title='Update 2' />Please confirm you are running version 9.You can check this under Help About in Veeam Backup Replication.On May 2. 5, 2. 01.Google unveiled another Penguin update, called Penguin 1.This update, according to Matt Cutts, former head of webspam at Google, was supposed to affect less than one tenth of a percent of English searches.The guiding principle for the update was to penalize websites using manipulative techniques to achieve high rankings.Pre Penguin sites commonly used negative link building techniques to rank highly and get traffic, once Penguin was rolled out it meant that content was key and those with great content would be recognised and those with little or spammy content would be penalised and receive no ranking benefits.The purpose per Google was to catch excessive spammers.Allegedly, few websites lost search rankings on Google for specific keywords during the Panda and Penguin rollouts.Google specifically mentions that doorway pages, which are only built to attract search engine traffic, are against their webmaster guidelines.In January 2. 01.Page Layout Algorithm Update8 also known as the Top Heavy Update9 was released, which targeted websites with too many ads, or too little content above the fold.Penguin 3 was released October 5, 2.Penguin 4 also known as Penguin 2.May 2. 2, 2. 01. 3 and affected 2.Penguin 5 also known as Penguin 2.October 4, 2. 01.Google Penguin algorithm updates.Google may have released Penguin 3.October 1. 8, 2. 01.On October 2. 1, 2.Googles Pierre Farr confirmed that Penguin 3.On April 7, 2. 01.Googles John Mueller said in a Google hangout that both Penguin and Panda currently are not updating the data regularly and that updates must be pushed out manually.This confirms that the algorithm is not updated continuously which was believed to be the case earlier on in the year.The strategic goal that Panda, Penguin, and the page layout update share is to display higher quality websites at the top of Googles search results.However, sites that were downranked as the result of these updates have different sets of characteristics.The main target of Google Penguin is spamdexing including link bombing.Google updates such as Penguin now entice webmasters to follow Googles Webmaster Guidelines and only use white hat techniques that will benefit the user and ensures that the user will always see the most relevant content on page 1 of the search results.In a Google Hangout on April 1.John Mueller said I am pretty sure when we start rolling out Penguin we will have a message to kind of post but at the moment I dont have anything specific to kind of announce.Penguin 4 7th Penguin updateeditOn September 2.Google announced that Google Penguin was now part of the core algorithm1.Hence there will not longer be announcements by Google relating to future refreshes.Real time also means that websites are evaluated in real time and rankings impacted in real time.During the last years webmasters instead always had to wait for the roll out of the next update to get out of a Penguin penalty.Also, Google Penguin 4 is more granular as opposed to previous updates, since it may affect a website on a URL basis as opposed to always affecting a whole website.Finally, Penguin 4 2.Penguin versions since it does not demote a web site when it finds bad links.Instead it discounts the links, meaning it ignores them and they no longer count toward the websites ranking.As a result of this, there is less need to use the disavow file.Google uses both algorithm and human reviewers to identify links that are unnatural artificial, manipulative or deceptive and includes these in its Manual Actions report for websites.Although links remain highly relevant as a ranking factor, all links are not treated equally and link quality has gained importance following this update.Googles Penguin feedback formeditTwo days after the Penguin update was released Google prepared a feedback form,2.Google also has a reconsideration form through Google Webmaster Tools.In January 2. 01.Googles John Mueller said that a Penguin penalty can be removed by simply building good links.The usual process is to remove bad links manually or by using Googles Disavow tool and then filing a reconsideration request.Mueller elaborated on this by saying the algorithm looks at the percentage of good links versus bad links, so by building more good links it may tip the algorithm in your favor which would lead to recovery.Confirmed Penguin updateseditPenguin 1 on April 2.Penguin 2 on May 2.Penguin 3 on October 5, 2.Penguin 4 also known as Penguin 2.May 2. 2, 2. 01. 3 impacting 2.Penguin 5 also known as Penguin 2.October 4, 2. 01.Penguin 6 also known as Penguin 3.October 1. 7, 2. 01.English queries. 3.On December 1, 2.Google confirmed that the update was still rolling out with webmasters continuing to report significant fluctuations.Penguin 7 also known as Penguin 4.September 2. 3, 2.See alsoeditReferencesedit ab.Penguin Gets Official NameWebmaster Guidelines Webmaster Tools HelpLink schemes Webmaster Tools HelpBarry Schwartz February 2.No, Google Hasnt Released Unannounced Penguin Updates.Retrieved April 2.Another step to reward high quality sites Inside SearchA Guide To The Penguin Update In Front Digital.In Front Digital.Retrieved 2. 01. 6 0.Here Is What It Looks Like To Be Hit By Google Penguin.Retrieved 2. 01. 6 0.Official Google Webmaster Central Blog Page layout algorithm improvementGoogle Updates Its Page Layout Algorithm To Go After Sites Top Heavy With Ads.Search. Engine. Land.February 1. 0, 2.Retrieved July 1.Google Penguin Update 3 Released, Impacts 0.Of English Language Queries.Matt Cutts. October 5, 2.Retrieved June 1.Penguin 4, With Penguin 2.Generation Spam Fighting.Matt Cutts. May 2.Retrieved July 1.The Penguin 2. 1 Spam Filtering Algorithm.Matt Cutts. October 4, 2.Retrieved July 1.Penguin Algorithm, The Real Time Update.Google Penguin 3. Portable Adobe After Effects Cs6 Free Download more. Likely Released Saturday Morning.Google Auto. Corrects Penguin 3.Still Rolling Out 1 Impact.Barry Schwartz April 8, 2.Penguin Panda still require manual updates.Search Engine Land.Retrieved April 3.Rathinasamy, Elan 2.Penguin 4. 0 How Devaluing Differs From Demoting.Tech. Wyse. Retrieved 2.In short, it can be considered as good news for webmasters who arent deviating from Googles guidelines, particularly those that have spam links built by their competition in order to demote their site.Google Will Announce The Long Anticipated Penguin Update.Web. Pro. News. 2.Retrieved 2. 01. 6 0.Google updates Penguin, says it now runs in real time within the core search algorithm.Search Engine Land.Retrieved 2. 01. 7 0.Penguin 4. 0 Necessary and positive improvement.Search Engine Land.Retrieved 2. 01. 7 0.Google Penguin doesnt penalize for bad links or does it.Search Engine Land.Retrieved 2. 01. 7 0.Google Penguin looks mostly at your link source, says Google.Search Engine Land.Retrieved 2. 01. 7 0.Google Penguin doesnt penalize for bad links or does it.Search Engine Land.Retrieved 2. 01. 7 0.Manual Actions report.Retrieved 5 September 2.Taylor, Mark. 3 Key SEO Trends that will Rule in 2.Retrieved 6 September 2.Feedback on our recent algorithm update Penguin.Docs. google. com.April 2. 4, 2. 01.Retrieved June 1.Google Even Without Disavowing, Getting Good Links Can Remove Your Penguin Problems.Retrieved 2. 01. 5 0.Another step to reward high quality sites.Official Google Blog.April 2. 4, 2. 01.Retrieved May 2. 7, 2.Google Releases Penguin Update 2.Matt Cutts. May 2.Retrieved May 2. 7, 2.Google Penguin Update 3 Released.Matt Cutts. October 5, 2.Retrieved May 2. 7, 2.
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